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Mobifusion Releases mEngine™ 2.0 Platform
-- A breakthrough multimedia platform for mobile users around the world --
GURGAON, India, May 29, 2008 - Mobifusion (Asia), a leading provider of mobile content products and services in Asia and around the world, announced the release of mEngine 2.0, a breakthrough multimedia platform for mobile.
mEngine 2.0 features an icon-based graphic user interface, support for multi-protocol/multi-platform/O.S, instant photos and graphics, a page flip feature, audio plug-ins and improved browsing speed that all deliver an enhanced multimedia experience for mobile users across the world. "By delivering the 'snacks' of mobile content mobile users want, mEngine 2.0 will transform the way people use and see their mobile handsets," said Pavan Mandhani, Founder & CEO of Mobifusion. "mEngine 2.0 is an indispensable technology for all multimedia content for mobile phones."
According to Mandhani, with mEngine 2.0, Mobifusion's operator partners can now take advantage of the extensive handset and OS compatibility of 2.0 - including Java, Symbian, Blackberry, WinMobile, Palm, WAP, iDEN and other platforms while content partners will embrace how the company has adapted its best brands for this new dynamic mobile multimedia platform. "Snacking on your favorite entertainment or info-based brands on mobile is now a reality," added Mandhani.
The release of mEngine 2.0 demonstrates Mobifusion's commitment to be at the forefront of delivering cutting-edge technology to the mobile marketplace in Asia and abroad. "We will continue to expand our technology offering with our patented m-Engine providing automation for translating mobile applications," noted Mandhani. "Mobile business is growing at a steady pace and we intend to take advantage of the opportunities it presents for our company."
About Mobifusion, Inc.
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company's patented
m-publishing technologies provide rich information and entertainment products
across different wireless platforms. Mobifusion's award-winning products are
enjoyed by millions of mobile users and are available through the world's top
wireless operators and retailers. Mobifusion is privately held and is
headquartered in Fremont, CA, with additional operations office in Gurgaon,
India. For more information, please visit:
www.mobifusion.com.
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Mobifusion
Teams Up With McGraw-Hill Education To Expand the Delivery of Content to Mobile
Users
Mobifusion, a top provider of Indian mobile content products and services,
announced a partnership with McGraw-Hill Education (MHE) in India, a leader in
educational services and publishing, to develop mobile learning products
adapted from its best- selling titles.
MHE India, during its 38 years of publishing presence in the country, has
created a world-class content bank of educational and professional titles. In
teaming up with Mobifusion for mobile product development, MHE India will
expand and widen its readership by tapping into the huge market of mobile users
in India. Among the initial products coming to major mobile operators in India
are business titles featuring investment guidance and content derived from
various Indian competitive examination prep guides for IIT, AIEEE and UPSC
exams.
Given changing lifestyles and evolving technologies, this tie-up is a great new
step towards making content available to new readers. Consumers will soon be
able to access content from books on their mobiles even when they are on the
move, and participate in exciting interactive opportunities.
"McGraw-Hill Education is always exploring new and innovative
methods of reaching users with our authoritative and trusted content, and
mobile is clearly a very promising new channel for expanding our reach. Our
partnership with Mobifusion will also enable us to serve new customers in
different ways," said MHE India Managing Director, Ajay Shukla. "Mobifusion
will be developing and delivering innovative mobile experiences based on our
market leading educational content."
Pavan Mandhani, Founder & CEO of Mobifusion said "Our collaboration with
McGraw-Hill Education (India) will open the world of the mobile user to a
tremendous variety of high quality educational tools, exam prep guides and
entertaining applications for daily use on their mobile phones."
About Mobifusion, Inc.
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company's patented
m-publishing technologies provide rich information and entertainment products
across different wireless platforms. Mobifusion's award-winning products are
enjoyed by millions of mobile users and are available through the world's top
wireless operators and retailers. Mobifusion is privately held and is
headquartered in Fremont, CA, with additional operations office in Gurgaon,
India. For more information, please visit:
www.mobifusion.com.
About McGraw-Hill Education India
McGraw-Hill Education India is the Indian subsidiary of The McGraw-Hill
Companies (NYSE: MHP). With more than 38 years of presence in the Indian
subcontinent, McGraw-Hill Education India has emerged as a clear market leader
in the Indian education publishing industry. MHE India publishes print and
digital educational and professional materials in the sciences, technology,
computing, medicine, management, finance and economics with a local originals
list of more than 1,100 titles. MHE India also markets McGraw-Hill
International editions and US editions in the Indian subcontinent and also
exclusively distributes titles published by the Harvard Business School Press
and the American Management Association. For more information visit:
www.tatamc-graw-hill.com
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Penguin
Books India all set to reach out to mobile users in partnership with Mobifusion
Gurgaon, India February 20th 2008 - Asia's biggest English language publisher
Penguin Books India has announced that it is entering into a partnership with
Mobifusion to make content available on the mobile platform.
Mobifusion Inc. is a global developer, publisher and distributor of mobile
technologies and value-added services and will make a wide range of content
from Penguin's books available to mobile customers. The partnership that will
begin with a focus on the Indian consumer base will look to a global roll-out
in time, expanding to include Penguin's global brand and an array of
international products.
Given changing lifestyles and evolving technologies, this tie-up is a great new
step towards making content available to new readers. Consumers will soon be
able to access content from books on their mobiles even when they are on the
move, and participate in exciting interactive opportunities.
The Penguin-Mobifusion partnership will begin with content from
three popular Penguin books -The Joy in Loving: A Guide to Daily Living with
Mother Teresacomplied by Jaya Chaliha and Edward Le Joly, The Path to
Tranquillityby His Holiness the Dalai Lama and The Book of Prayer
edited by Renuka Narayanan-being made available on mobile platforms.
'We're excited to partner with the innovators at Mobifusion and engage in
interactive communications with the millions of mobile users who are also avid
readers,' said Mike Bryan, CEO and President, Penguin Books India. 'At Penguin,
we aspire to make great literature in all its forms available to the widest
possible audience and this is a very significant step on that journey as we
look to build a solid mobile reading community across India.' Genevieve Shore,
Penguin Group's Global Digital Director added 'At Penguin we see mobile
technology as a hugely exciting global opportunity, not just as a means of
widening access to our content, but also as a way to meet the growing consumer
demand for personalised content and services,'
'In collaboration with Penguin, we are in position to bring Indian users a wider
variety of mobile services, encompassing Penguin's diverse lifestyle
categories,' said Prashant Gupta, Managing Director, Mobifusion India. Pavan
Mandhani, Founder and CEO of Mobifusion, added, 'Indian mobile subscribers are
demanding more branded, personalized, and localized content from their
providers and Mobifusion is committed to actively supporting the needs of the
country's users using our patented technologies.'
About Penguin India
Penguin Books India is the largest English language trade publisher in the
subcontinent. Headquartered in New Delhi, the company's commercial activity
includes the publishing of its own books in the English language as well as in
Hindi, Marathi, Urdu and soon in Malayalam. Known for its strong fiction and
narrative non-fiction lists, Penguin India publishes across virtually every
segment including self-help, cookery, reference and quizzing, biography,
travel, photography, business, politics, history, health and fitness, religion
and philosophy as well as sports and leisure.
Penguin India also represents books from overseas publishers including the
Penguin Group, Bloomsbury, A&C Black, Faber & Faber, Greenwood Publishing,
Quercus and Sterling Publishing exclusively in India. Penguin India, which is
currently celebrating 20 years of publishing, publishes more than 200 new
titles every year and has an active backlist of over 2000 titles. Penguin has a
tremendous brand recall in the publishing world globally and is synonymous with
fine writing and quality publishing.
About Mobifusion, Inc.
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company's patented
m-publishing technologies provide rich information and entertainment products
across different wireless platforms. Mobifusion's award-winning products are
enjoyed by millions of mobile users and are available through the world's top
wireless operators and retailers. Mobifusion is privately held and is
headquartered in Fremont, CA, with additional operations office in Gurgaon,
India. For more information, please visit:
www.mobifusion.com.
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Dorling
Kindersley has agreed terms with the mobile media content company Mobifusion to
deliver branded mobile content products to consumers around the world
The global deal will see content coming from DK's health, reference, fitness and
lifestyle, food and drink and travel titles, made available to mobile users
through both handset manufacturers and network operators.
The partnership will also create the opportunity for new readers to discover
some of DK's catalogue.
Andrew Phillips, DK's chief operating officer, said of the deal: "We are
delighted with this deal with Mobifusion Inc. and the opportunity it will
create for DK to reach millions of mobile users on a global scale. This is
exactly the direction that we want to be heading towards in terms of tapping
into multi-channel outlets for DK's content."
Pavan Mandhani, founder and c.e.o. of Mobifusion, added: "Indian
mobile subscribers are demanding more branded, personalized, and localized
content from their providers and Mobifusion is committed to actively supporting
the needs of the country's users using our patented technologies.
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Mobifusion
Partners With Encyclopaedia Britannica To Bring The Most Trusted Information
Source To Mobile Phones
-- Britannica Concise Encyclopedia 2008 launching exclusively --
FREMONT, CA, January 17, 2008 - Britannica Concise Encyclopedia 2008, a complete
easy-to-use tool to research history, art, entertainment, politics, sports and
a host of other topics, is coming to mobile as developed exclusively by
Mobifusion, Inc., a global developer, publisher and distributor of mobile
applications and technologies.
"With our mobile version of Britannica Concise 2008, we are able to deliver an
endless library of mobile content so reference enthusiasts everywhere can
access the information while on-the-go," said Chris McKenney, Chief Content
Officer at Mobifusion. "The demand for mobile content is ever-increasing and by
bringing Britannica's best-selling titles to the mobile phone we're able to
offer an innovative content structure packed with daily features, including
famous quotes, biographies and more."
"Mobifusion's technologies help us get information to people everywhere-when
they need it and where they need it," says John Russell, Manager of Licensing
and Business Development with Encyclopaedia Britannica. "Our partnership with
them has opened doors for us that bring our world of knowledge beyond the
bookshelf and the Internet and into the mobile world."
Britannica 2008 will initially appear on Palmgear, Pocketgear and
Smartphones from Motricity extensively through their site banners and
newsletters. Motricity operates a network of consumer web sites that offer
applications for mobile devices, including: PalmGear.com, Pocketgear.com,
Smartphone.net, SymbianGear.com and Mobile2day.de, and powers similar web sites
for customers such as the Sony Ericsson application shop, the Palm Software
Connection and thePalmSource
shop
About Mobifusion, Inc.
A pioneer in the emerging world of mobile media, Mobifusion provides cellular
operators and carriers, publishers and content providers with a rich new
channel for customer acquisition and loyalty, and service upsells. Mobifusion
is led by an executive team with backgrounds in publishing, mobile marketing
and software development. Mobifusion products are sold through wireless
carriers and online retailers. For more information, visit
www.mobifusion.com.
About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. (www.britannica.com) is a leader in
reference and education publishing whose products can be found in many media,
from the Internet to cell phones to books. A pioneer in electronic publishing
since the early 1980s, the company also still publishes the 32-volume
Encyclopaedia Britannica, along with services such as Britannica Online School
Edition and new printed products such as Britannica Student Encyclopedia, which
are available online at http://store.britannica.com. Britannica's editorial
operation is overseen by some of the world's most distinguished scholars. The
company makes its headquarters in Chicago.
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Mobifusion,
Inc., a global developer, publisher and distributor of mobile applications and
technologies, is expanding its mobile content portfolio in India, bringing some
of the countries most trusted and best-selling brands to the mobile phone.
"India is one of the world's most dynamic mobile markets, and we're seeing
mobile content and applications playing an increasingly important role," said
Pavan Mandhani, Founder and CEO of Mobifusion. "Indian mobile subscribers are
demanding more localized content from their providers and Mobifusion is
committed to actively supporting the needs of the users."
Among the recently launched products are
-
Jungle Jingles, Stories from Chandamama, a favorite for kids
-
Sanjeev Kapoor, India's renowned top chef, who's delicious and healthy delights
are now available on mobile, from beautiful photos to detailed recipes
-
Bhagavad Gita, complete 700 sanskrit shlokas and English Translation by
Padmashree Prof. P. Lal
-
To Stay Healthy with Homeopathy, a popular form of medicine in India
-
Travel Guides including Driving Holidays in the Himalayas
Mobifusion will also be releasing competitive exam materials and local language
content in Tamil, Telugu, Bengali, Bhojpuri & Marathi.
According to Deepanjali Sarkar, Product Czar, Mobifusion India, the company's
strategy has been to tap into very different genres with mass appeal. "Our
mission is to reach out to every individual and enrich them with branded
content and we'll continue to broaden our offerings to meet the demands of this
growing market," said Sarkar.
Subscribers on wireless networks including Vodafone Essar, Airtel, BSNL, !dea,
and Spice can now enjoy famous Indian names along with important global names
like Oxford and Britannica as mobile experiences - easy-to-use mobile content
products that provide entertainment and information to their mobile lifestyles.
Content products are available in various device platforms - SMS Alerts, WAP,
Java, WinMobile and Blackberry platforms.
Mobifusion aims to bring all local categories of content to Indian consumers
including entertainment, education, health, travel, spirituality, music,
business, food & drink, community and tools.
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FREMONT, CA, December 21, 2007 -- Mobifusion, Inc., a global developer and
publisher of mobile applications and technologies,
today announced an agreement with Oxford University Press to create and deliver
mobile editions of Oxford's world-leading dictionaries to mobile phones and
devices through key wireless operators and other sales channels.
The mobile editions of Oxford dictionaries produced by Mobifusion are
easy-to-navigate,'smart' and complete versions of key dictionaries like the
Oxford American Desk Dictionary and Thesaurus, Concise Oxford
English Dictionary, Concise Oxford Spanish Dictionary and even Concise Canadian
Oxford Dictionary. Also coming soon are Oxford-Hachette French Dictionary,
Oxford-Duden German Dictionary, Oxford-Paravia Italian Dictionary and Oxford
Portuguese Mini-Dictionary.
"Our patented m-Publishing technology combined with the deep
reference content from Oxford University Press is a perfect match to provide
mobilized content to the consumers," said Pavan Mandhani, founder and CEO of
Mobifusion."Oxford is probably the world's best-known and most respected
publisher who consistently delivers unparalleled quality dictionaries. We are
excited at the prospect of making Oxford an 'at your fingertips' standard
application for mobile phone users around the world."
"Oxford University Press is actively pursuing alternate media for our strong
core titles," said Evan Schnittman, Vice President, Business Development at
Oxford University Press. "Partnering with Mobifusion immediately gave us a
platform to reach mobile users with a rich experience of our dictionaries,
regardless of their handset, operating system or platform. Additionally,
Mobifusion has been successful in penetrating the wireless operator markets -
allowing our dictionaries to be sold through the strongest channels possible."
Oxford dictionaries from Mobifusion will be available initially from several US
operators, Canada's leading operator, India's top wireless operator and others
in select markets in Europe and Asia.
About Mobifusion
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company's patented
m-publishing technologies provide rich information and entertainment products
across wireless platforms. Mobifusion's award-winning products are enjoyed by
millions of mobile users and are available through the world's top wireless
operators and retailers. Mobifusion is privately held and is headquartered in
Fremont, CA, with additional operations office in New Delhi, India. For more
information,
please visit: www.mobifusion.com.
About Oxford University Press
Oxford University Press is a department of the University of Oxford. It
furthers the University's objective of excellence in research, scholarship, and
education by publishing worldwide. Oxford University Press had its origins in
the information technology revolution of the late fifteenth century, which
began with the invention of printing from movable type. The first book was
printed in Oxford in 1478, only two years after Caxton set up the first
printing press in England. Please visit http://www.oup.com for further
information.
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Mobifusion and ContentNow Partner - To Deliver Mobile Content to LetsTalk
Customers
FREMONT, CA (December 14, 2007) Mobifusion, Inc., a global developer and
publisher of mobile applications and technologies, has signed an agreement with
ContentNow, a reseller of online content subscriptions. ContentNow enables
LetsTalk, an online wireless cell phone and plan retailer, to provide
Mobifusion's mobile content subscriptions to LetsTalk customers.
"We're joining forces with ContentNow to provide more than 30 rich mobile
content products via an innovative mobile content subscription model through
LetsTalk," said Chris McKenney, co-founder and Chief Content Officer of
Mobifusion. "Given LetsTalk's reach in the marketplace, we believe this
exciting venture will open new gateways to mobile entertainment and
information."
Mobifusion's partnership with ContentNow and LetsTalk broadens distribution into
subscription models online for mobile. LetsTalk online subscriptions showcase a
variety of products including Rick Steves' European travel series, information
sources from Oxford, Britannica and World Almanac, inspirational and spiritual
works from Dr. Wayne Dyer from Hay House and the Power of Now from New World
Library, as well as fun and useful products such as mobile fitness coach BeFit,
sCool Diary, the ultimate organizer for school, Shop&Go shopping assistant,
and Monetizer, a personal finance assistant.
"ContentNow is changing the face of online information by showcasing the unique
benefits of online content subscriptions while providing a seamless shopping
experience for consumers," said Michael Goldstein, founder and President of
Content Now. "This new partnership will enhance our online subscription
services with a large selection of high quality mobile content."
Subscriptions are offered to consumers via ContentNow's partners' websites, with
ContentNow managing the subscription processing, fulfilment and account setup.
Source: LetsTalk (www.letstalk.com); Mobifusion (www.mobifusion.com); ContentNow
(www.contentnow.com)
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BETTER
HOMES AND GARDENS® RECIPES-ON-THE-GO NOW ON MOTOROLA'S Q 9h AT AT&T
NEW YORK, NY, November 9, 2007 - Better Homes and Gardens
and Mobifusion, a global developer and publisher of
mobile applications and technologies, announced today that Better Homes and
Gardens Recipes-on-the-Go is now available on Motorola's new Q 9h Smart Device
via Motorola's My Q Pak program. The service provides consumers with hundreds
of recipes from the brand's test kitchen delivered directly to AT&T
wireless phones.
"With our patented m-Publishing technology, we are able to transform content
such as Better Homes and Gardens recipes into an excellent and useful mobile
experience for busy families," said Pavan Mandhani, founder and CEO of
Mobifusion. "We believe that this will further assist Motorola in attracting
active family users to their line of Q Smart Devices and give consumers remote
access to the tools they need for easy and nutritious meal planning."
"One of Meredith's key strategies is to effectively deliver content across all
platforms in order to enhance the lives of today's time-pressed women," said
Lauren Wiener, vice president of Interactive Media at Meredith Corporation
(NYSE:MDP), Better Home and Gardens' parent company. "Recipes-on-the-Go is a
perfect example of how we're leveraging wireless technology to serve the
growing audience of women who use mobile platforms to make decisions regarding
their home and family."
Recipes-on-the-Go includes hundreds of Better Homes and Gardens kitchen-tested
recipes as well as a complete listing of ingredients and nutritional
information. Consumers can use their mobile phone to enter a keyword or browse
recipe collections by main ingredient, preparation time, or special
considerations such as low-fat meals or kids' favorites.
"Our reader has many recipe touch points - we know she's clipping recipes from
the magazine, printing recipes at BHG.com, and reading our best-selling
cookbooks," added Dan Hickey, editor-in-chief of BHG.com. "Now she can get
recipes delivered right to her mobile phone to help her make quick meal
decisions."
About Better Homes and Gardens®
Better Homes and Gardens is America's largest shelter enthusiast magazine,
fueling and satisfying readers' desire for improving their home and their
lives. With a circulation of 7.6 million, a readership of nearly 38 million,
and an online audience to BHG.com of over 5 million unique visitors, Better
Homes and Gardens is a vibrant down-to-earth guide for the woman who is
passionate about her home and garden and all they encompass.
About Mobifusion, Inc.
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver bestselling branded
mobile content products to consumers around the world. The company's patented
m-publishing technologies provide rich information and entertainment products
across wireless platforms. Mobifusion's award-winning products are enjoyed by
millions of mobile users and are available through the world's top wireless
operators and retailers. Mobifusion is privately held and is headquartered in
Fremont, CA, with additional operations office in New Delhi, India. For more
information, please visit: www.mobifusion.com.
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Mobifusion
Teams Up With Publishing Leader Houghton Mifflin to Bring Top
Titles to the Mobile User -- Plans already underway for best-selling reference,
cookbook and children's content --
Fremont, CA, November 1, 2007 - Mobifusion, a global publisher
of premium mobile content , today announced it is releasing a new line of
mobile products based on titles from one of the country's premier publishers,
Houghton Mifflin. The companies plan to work together with the nation's top
mobile providers to bring a variety of mobile products designed exclusively for
the unique needs of mobile users - with a focus on top reference information
and children's titles.
"Houghton Mifflin has a rich list of titles, from top-selling reference and
non-fiction titles to timeless children's books, that will make ideal mobile
products to meet the growing demands for new and unique content for mobile
users around the world," said Pavan Mandhani, Founder and CEO of Mobifusion.
"Our innovative technology perfectly matches Houghton Mifflin's interest in
exploring new ways to deliver their titles to readers, capitalizing on the ever
changing way consumers want to receive book content and information. We focus
on delivering popular publishing brands and content to the mobile user in a
simple, easy-to-use format that users of any age can easily access."
"We were attracted to Mobifusion for many reasons, but most importantly we were
particularly impressed with their focus on bringing an enhanced experience to
mobile users across multiple handsets and platforms, said David Langevin, vice
president and director of Electronic Markets at Houghton Mifflin's Trade and
Reference Division. "In addition, Mobifusion's impressive technology offers
both scalability and flexibility that allows them to easily update and add new
information to the mobile products, giving the user the most up-to-date content
available."
According to Langevin, one of the first titles planned for release will be Fast
Food My Way, by star chef, Jacques Pepin. Fast Food My Way and other Houghton
Mifflin titles including the American Heritage® Student Science Dictionary and
The New Dictionary of Cultural Literacy are slated for mobile edition release
on wireless operators in the USA, Canada and UK later this year.
About Mobifusion
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver bestselling branded
mobile content products to consumers around the world. The company's patented
m-publishing technologies provide rich information and entertainment products
across wireless platforms. Mobifusion's award-winning products are enjoyed by
millions of mobile users and are available through the world's top wireless
operators and retailers. Mobifusion is privately held and is headquartered in
Fremont, CA, with additional operations office in New Delhi, India. For more
information, please visit: www.mobifusion.com.
About Houghton Mifflin
Boston-based Houghton Mifflin Company is one of the leading educational
publishers in the United States, with more than $1.4 billion in sales. The
Company publishes a comprehensive set of educational solutions, ranging from
research-based textbook programs to instructional technology to standards-based
assessments for elementary and secondary schools and colleges. The Company also
publishes an extensive line of reference works and award-winning fiction and
non-fiction for adults and young readers. In 2006, Houghton Mifflin merged with
Riverdeep, bringing together one of the most respected print publishers with
the leader in interactive courseware. With origins dating back to 1832,
Houghton Mifflin combines its tradition of excellence with a commitment to
innovation. To learn more about Houghton Mifflin, visit www.hmco.com.
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Mobifusion's India Operations - Award-Winning Mobile
Developer Celebrates First Year with Explosive Growth
New Delhi, India & Fremont, Ca - October 25, 2007 -
Mobifusion, a U.S.-based pioneer in the world of mobile media with
growing operations in India, announced it has reached its one year anniversary
in India. Founded by Pavan Mandhani, Mobifusion's Indian operations was
setup in partnership with ORG Informatics LTD. of India (publicly listed on
Mumbai Stock Exchange) and is making great achievements in the fast growing
world of mobile software development.
"We've grown from two employees just a year ago to a team of 40 while building a
host of impressive corporate partnerships, including Vodafone Essar, one of the
biggest Indian mobile operators and Encyclopedia Britannica, the authority in
reference books just to name a few," said Prashant Gupta, managing director of
Mobifusion's operations in India. "Our partnerships with a host of first-class
publishers and operators have given us the base we need for continued growth so
that we become an even larger player in the worldwide mobile content arena."
In the past year, Mobifusion has also become the mobile applications provider
for a host of operators in various markets including India, Malaysia and the
United States. Mandhani credits the company's engineering team as the "defense"
of the organization. "In our first year operating out of India, our
engineers are credited with helping us become one of the few companies that has
released multi-modal products in WAP, MMS, Java, Symbian, WinMobile and Palm,
receiving several awards ," noted Mandhani. "Taking the company a step
further, we've also invested in our own patented mPublishing and mEngineering
software giving us not only another edge among our competition, but also
several awards from SmartPhone and Pocket PC Magazine."
"We have seen this company in various aspects of growth and innovation, from not
only attracting good employees but also retaining them to expand their customer
base in multiple markets," commented Ajoy Khandaria, one of the first investors
and CEO of ORG Informatics. Recently ORG Informatics has made many
impressive acquisitions expanding into the European market.
"The mobile phone has now become a fashion accessory and at Mobifusion, we
believe that we are not just providing 'content' to the mobile phone user but
also providing a quality service and experience," added Mandhani. "With
just a few key strokes on the mobile handset, users can read books, browse
reference and religious material, and find recipes of food and drinks, and
download utilities anytime, anywhere!"
About Mobifusion
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company's
patented m-publishing technologies provide rich information and entertainment
products across wireless platforms. Mobifusion's award-winning products
are enjoyed by millions of mobile users and are available through the world's
top wireless operators and retailers. Mobifusion is privately held and is
headquartered in Fremont, CA, with additional operations office in New Delhi,
India. For more information, please visit: www.mobifusion.com.
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Mobifusion
Launches World Almanac Exclusively on Motricity
--Demand for mobile educational products increasing as consumers want info on
the go --
Fremont, CA, October 23, 2007 - Mobifusion, a U.S.-based pioneer in the world of
mobile media, announced today the release of one of the top selling education
titles in the world, the World Almanac now available on Motricity, a leading
provider of mobile content services and solutions.
"World Almanac is one of the world's bestselling titles on the market today for
the mobile handset," said Jitender Verma, Sr. Sales Manager of Mobifusion.
"More and more consumers are seeking branded content that provides rich and
varied reference information. With our mobile version of World Almanac,
Motricity is able to deliver the best reference product so people everywhere
can enjoy the independence and productivity of a mobile lifestyle."
"We are pleased to partner with Mobifusion to offer consumers world-wide
exclusive access to quality branded mobile applications and top selling
reference and lifestyle content, says Tim Tyndall, Developer Relations Manager
from Motricity. Before the end of the year, Motricity will also release the all
new 2008 edition of the World Almanac for Kids, a bestselling facts source for
children of all ages.
Motricity will be promoting World Almanac on Palmgear, Pocketgear and
Smartphones extensively through their site banners and newsletters. Motricity
operates a network of consumer web sites that offer applications for mobile
devices, including: eReader.com, PalmGear.com, Pocketgear.com, Smartphone.net,
SymbianGear.com and Mobile2day.de, and powers similar web sites for customers
such as the Sony Ericsson application shop, the Palm Software Connection and
the PalmSource shop.
About Mobifusion
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company's patented
m-publishing technologies provide rich information and entertainment products
across wireless platforms. Mobifusion's award-winning products are enjoyed by
millions of mobile users and are available through the world's top wireless
operators and retailers. Mobifusion is privately held and is headquartered in
Fremont, CA, with additional operations office in New Delhi, India. For more
information, please visit: www.mobifusion.com.
About Motricity
Motricity is a leading provider of mobile content services and solutions that
enable consumers to receive the right content at the right time, every time.
The company's offerings span the content delivery chain, enabling compelling
end user experiences and delivering profitable and reliable mobile content
offerings for mobile network operators, media and entertainment companies,
mobile specialists and more. Motricity's customers include seven of the top 12
mobile network operators in North America and 20 of the top television networks
with marquee partners such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility
and others. Products and services range from mobile portals and storefronts to
messaging aggregation with access to more than 200 million mobile subscribers.
Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and
Munich.
^^ TOP
Mobifusion
Teams Up With ORG Ltd. To Deliver Content to Maxis in Malaysia
Face morphing MMS program now available to Maxis Customers;
MMS Morphing features a suite of face-recognition technologies
that allow Maxis customers to search for their celebrity look-alikes
or morph their photos into new images.
Fremont, CA, USA, 2007-10-18 - Mobifusion Inc., a global
developer of premium mobile content, announced today that its India-based
office, in conjunction with India's ORG Ltd., has launched a full suite of next
generation mobile content applications with Maxis Communications Berhad
("Maxis"), Malaysia's leading mobile operator.
"As Malaysia's top mobile infotainment provider, Maxis already has an impressive
and innovative array of products, which is why we wanted to work with them,"
said Prashant Gupta, Managing Director of Mobifusion's India Center. "Together
with ORG, we are able to quickly expand their product line and have already
begun with an exciting and entertaining MMS Morphing program that lets mobile
users to morph their likeness into that of a celebrity."
"This collaboration between Maxis and Mobifusion is yet another first-to-market
product from Maxis," said T. Kugan, Maxis' Head of Product Development and
Infotainment Services. "Maxis has always been at the forefront of technology
innovation in Malaysia, especially in new product development. Our customers
are most often the first in Malaysia to explore innovative new services within
the mobile environment."
According to Pavan Mandhani, Mobifusion's founder and CEO, the Maxis deal is
further proof that Mobifusion's cutting-edge technology and partnership with
ORG is a perfect combination for telecom companies wishing to expand their
mobile media content portfolio. "Mobile users worldwide want access to premium
content while on the go and we've got the technology that delivers and
overcomes the complexities traditionally associated with mobile device
diversity. It's a win-win situation for everyone, especially the mobile
consumer."
MMS Morphing features a suite of face-recognition technologies that allow Maxis
customers to search for their celebrity look-alikes or morph their photos into
new images. A face photo or mug-shot photo is sent via MMS and then the
program's advanced face-recognition technology matches the face against a
database of international celebrities and sends back an MMS with a morphed
sequence of the look-alike. The program also enables users to artistically
create Picasso or Rembrandt-style portraits of themselves and also Manga
look-alike versions. All MMS Applications are currently available at 0.50
Malaysia Ringgit (MYR).
About The Maxis Group
Named Asian Mobile Operator of the Year 2007, the Maxis Group currently operates
in three key Asian markets - Malaysia, India and Indonesia - with a
5,000-strong workforce collectively serving over 14 million customers and
offering a comprehensive range of communications services, including mobile and
fixed line telecommunications, valued-added data and content services, wireless
and fixed line broadband services and international gateway services.
In Malaysia, Maxis Communications (Maxis) is the country's premier mobile
telecommunications operator, with the lead in post-paid and pre-paid (Hotlink)
subscriber base. The Maxis Group operates in India through subsidiary Aircel
Limited and in Indonesia through PT Natrindo Telepon Seluler.
Since it began operations in 1995, Maxis has won numerous awards. Most recently,
Maxis was named Malaysia's "Most Admired Company" by the Asia Wall Street
Journal in 2006. In June 2007, leading regional industry journal Asian Mobile
News named Maxis as "Asian Mobile Operator of the Year" and "Malaysian Mobile
Operator of the Year", due to its clear demonstration of leadership in business
performance, brand value, sustained service excellence, network quality and
product innovation, further reinforcing the Maxis Group's mission to be a
Regional Communications Leader of Choice. For more information, please visit
www.maxis.com.my.
About ORG Telecom Ltd.
ORG Telecom Ltd., wholly owned subsidiary of ORG Informatics Limited, is a
leading system integrator in Telecom & IT, offering completely integrated
solutions in VSAT & Bandwidth, value added services, Billing, OSS & IT
based solutions, Next Generation Wireless Solutions and Network Infrastructure
Services. ORG has offices in Indian Subcontinent, Afghanistan, Bangladesh,
Singapore, and the US. For more information about ORG Telecom, visit
www.orgtelecom.com. ORG Informatics Ltd. (ORG) is a leading system integrator
with interests in IT & Telecom. Operations Research Group (ORG) was setup
by Dr. Vikram Sarabhai, founder of Indian Space Technology, in 1960. ORG System
was formed in 1978 to service IT infrastructure needs of industry in India.
Visit the company's website at www.orgltd.com
About Mobifusion
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company's patented
m-publishing technologies provide rich information and entertainment products
across wireless platforms. Mobifusion's award-winning products are enjoyed by
millions of mobile users and are available through the world's top wireless
operators and retailers. Mobifusion is privately held and is headquartered in
Fremont, CA, with additional operations office in New Delhi, India. For more
information, please visit: www.mobifusion.com.
^^ TOP
Mobifusion Continues Award-Winning
Streak;Four Mobifusion Mobile Content Products Selected as Finalists in
Smartphone & Pocket PC Magazine's 2007 Best Software Awards
FREMONT, CA - October 17, 2007 Mobifusion, Inc., an
emerging leader in mobile media that supplies premium products to mobile
consumers worldwide, today announced that it has received four finalist
nominations in Smartphone & Pocket PC Magazine's prestigious 2007
Best Software awards. The company's World Almanac Handheld Edition for
Smartphone, CIA World Factbook Handheld Edition for Smartphone, Britannica
Concise Encyclopedia Handheld Edition for Pocket PC and World Almanac Handheld
Edition for Pocket PC are all finalists in various categories.
Mobifusion's products were chosen by the members of the Smartphone & Pocket
PC magazine Board of Experts responsible for judging thousands of
Windows Mobile products in various Pocket PC and Smartphone categories to
determine finalists and winners. 
"We are proud to have received four finalist nominations this year in Smartphone
& Pocket PC magazine's 2007 awards - another very good showing for
us in a highly competitive mobile content marketplace," said Pavan Mandhani,
founder and CEO of Mobifusion. "This recognition, coupled with the market's
enthusiastic response to our products, validates Mobifusion's ability to
deliver premium mobile products based on bestselling media brands." According
to Mandhani, this is the fourth year in a row that the company's products have
been recognized for these awards.
"The annual Smartphone & Pocket PC magazine Best Software
Awards helps users select software that best suits their Windows Mobile Pocket
PC and Smartphone needs by honoring companies that produce outstanding
software" said Smartphone & Pocket PC magazine publisher, Hal
Goldstein. "The awards process is a huge 6-month undertaking involving the
experts of the Windows Mobile community and over 15,000 Pocket PC and
Smartphone products."
About Smartphone & Pocket PC magazine
Bi-monthly Smartphone & Pocket PC magazine is a print publication
also available in MS Reader and Zinio Digital format, written for users of
Windows Mobile PDA's and Smartphone devices. Each issue includes hardware and
software reviews, user profiles, practical tips, plus an "Enterprise Solutions"
supplement. Its companion Web site, www.PocketPCmag.com, is updated each day
with news, hot downloads, Web sites, reviews, and tips; and also contains
archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia
of over 4000 third-party software and accessories products. Subscriptions
include the annual Buyers Guide and coming December, The Ultimate
Smartphone and Pocket PC How-to Guide.
About Mobifusion
Mobifusion is a leading mobile media content company that partners with top
media and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company's
patented m-publishing technologies provide rich information and entertainment
products across wireless platforms. Mobifusion's award-winning products
are enjoyed by millions of mobile users and are available through the world's
top wireless operators and retailers. Mobifusion is privately held and is
headquartered in Fremont, CA, with additional operations office in New Delhi,
India. For more information, please visit: www.mobifusion.com.
^^ TOP
Dialog Introduces Colour SMS and MMS Morphing.
Colombo, Sri Lanka. 5th October 2007.
Proving yet again that it is a Company dedicated to providing customers with
features and functions that deliver "The Future.Today", Dialog Telekom, Sri
Lanka's flagship telecommunications company, today launched Colour SMS and MMS
Morphing, adding the innovations to the Company's already unparalleled list of
Value Added Services.
"Colour SMS and MMS Morphing will bring a new and exciting dimension to Dialog
Subscribers" said Mr. Nushad Perera, Group Chief Marketing Officer of Dialog
Telekom "Dialog has always been the first to introduce the latest innovations,
and it is indeed with delight that we partner today with Microimage, ORG
Telecom and Mobifusion to present more Value Added Services to the Sri Lankan
consumer. Dialog was the first to offer services like SMS, MMS and 3G, and
today's launch reaffirms our unrelenting determination to constantly
revolutionize our customers' mobile experience".
SMS has become an indispensable part of today's mobile communication, and with
Microimage's technological collaboration, Colour SMS from Dialog will allow
customers to "dress up" their previously plain text message using different
fonts, colours, themes, backgrounds and emoticons.
With MMS Morphing, launched with the technological partnership with ORG Telecom
Limited and Mobifusion, Dialog subscribers will be able to use advanced face
recognition technologies to morph pictures of friends and loved ones into a
celebrity (Twin factor), a family member (Family factor) or an animal
(Animalizer).
"These are fun, funky features" continues Mr.Perera "The mobile phone is now
our most faithful companion, it keeps us connected, entertained and occupied -
these features are designed to enhance our mobile experience and give customers
an opportunity to add value to their communications"
About Dialog Telekom PLC
Dialog Telekom, an ISO 9001 certified company, is a subsidiary of Telekom
Malaysia. It operates a 2.5G GSM Network supporting the very latest in
multimedia and mobile Internet services. The Company is also the first 3G
operator in South Asia to commence commercial operations. Dialog Telekom's
local coverage spans all provinces while international roaming is provided in
200+ countries. Dialog Telekom, the largest and fastest growing cellular
service in Sri Lanka, serves a subscriber base in excess of 4 Million Sri
Lankans. For more information log on to www.dialog.lk
http://internetcommunications.tmcnet.com/topics/broadband-mobile/articles/14446-mobifusion-releases-suite-mobile-content-applications-with-dialog.htm
http://www.prleap.com/pr/102233/
^^ TOP
Meredith
lets people dial up recipes
Sep. 24, 2007 (Thomson Financial delivered by Newstex) --
DES MOINES, Iowa (AP) - Preparing food on the fly was made easier for busy
homemakers Monday with the announcement that recipes can be delivered directly
to cell phones and other wireless devices.
Better Homes and Gardens, the flagship media brand of Meredith Corp. (NYSE:MDP)
introduced Recipes-on-the-Go, a service providing consumers with hundreds of
recipes directly to a mobile phone.
The company said it's an example of how Meredith is leveraging wireless
technology to serve the growing audience of women who use mobile platforms to
make decisions regarding their home and family lives.
Consumers can use their mobile phone to enter a keyword or browse Better Homes
and Gardens recipe collections by main ingredient, preparation time, or special
considerations such as low-fat meals or kids' favorites.
The company said a meal preparer can find the right recipe, whether they are on
the road, at the office, or in the grocery store, Meredith said in a statement.
'Today, more than ever before, convenience and accessibility are the currency
in meal planning for millions of women,' said Dan Hickey, editor-in-chief of
BHG.com.
The idea was developed in partnership with Mobifusion Inc., a global
developer, publisher and distributor of mobile applications and technologies.
The new service will be available initially for AT&T (NYSE:SBT) (NYSE:T)
wireless users.
^^ TOP
Mobifusion Teams Up With India's Premier
Wireless Operator, Spice Telecom,
To Launch Rich Collection of Applications
-- First time any operator has offered unlimited hand-held access to vast
catalog of content--
DELHI, INDIA
& FREMONT, CA, September 7, 2007- - Mobifusion Inc., a global publisher of
premium mobile content, today announced a new partnership with Spice Telecom, a
premier cellular service provider in the states of Punjab and Karnataka,
covering Bangalore. Spice's mobile subscribers will now have access to
Mobifusion's rich catalog of premium content that include such titles as;
Roget's Thesaurus, London Guide, The Art of War by Sun Tzu, Sanjeev
Kapoor's Recipes and Everyday wisdom.
"At Spice, we pride ourselves in providing our customers with world-class
innovative products and services that are designed for users that expect more
from their mobile experience - not just wallpapers, ring tones and games!" said
Prakash Nanani, CEOof Spice Telecom. "By teaming up
with Mobifusion, we are uniquely positioned to be the first operator to provide
an interactive, globally-recognized group of premium content options that is
well-matched to our subscribers' needs and interests."
"The Indian telecom industry is going through a boom right now and we wanted to
create an experience that is both educational and affordable, and of course
mobile," said Prashant Gupta, Managing Director of Mobifusion's India
Center. "Spice came to us with a desire to strengthen its commitment to
the Indian market with mobile content that responds to local needs. With
our vast network of relationships with key media, brands, publishers and
others, we are able to quickly provide first-class content for the Spice
customer at an affordable price."
Pavan Mandhani, CEO and Founder of California-based Mobifusion, noted that
"Mobile content today is about creating content that is informative,
referential and educational. Operators such as Spice are expected to deliver
personalized services to their customers and Mobifusion's award-winning
technology enables these carriers to expand their mobile content offerings in a
seamless, fast and efficient manner."
About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion
provides cellular operators and carriers, publishers and content
providers with a rich new channel for customer acquisition
and loyalty, and service upsells. Mobifusion products are sold through
wireless carriers and online retailers worldwide. For more information,
visit www.mobifusion.com.
About Spice Telecom, Punjab
Spice Telecom, the brand name of Spice Communications Limited is presently
operating Cellular Phone Services in the states of Punjab and Karnataka.
Considered as one of the best service providers of mobile telephony in India,
Spice Telecom has been promoted by Modi Wellvest Private Limited.
^^ TOP
Mobifusion Launches The Holy Bhagavad-Gita For India
Market this Janmashtami
Mumbai,
September 4, 2007: Mobifusion, a global publisher of mobile
applications and technology, today launched the entire Holy Bhagavad Gita on
cell phones in India. The Holy Bhagavad Gita contains all 700 Sanskrit Slokas
with its English translation beautifully rendered by Padma Shree Prof P
Lal. The translation preserves the dignity and grace of the original epic poem,
remaining consistently faithful to the oral and musical tradition of Vyasa. The
application is currently available to Vodafone-Essar mobile subscribers and
will be shortly available on other operator networks.
"The Holy Bhagavad-Gita is a source of knowledge and peace and now that we've
optimized it for the cell phone, it will be particularly useful to de-stress in
today's modern society," said Prashant Gupta, Managing Director of Mobifusion's
India center. "We are very glad to be associated with this project and unveil
it on such a day of importance." Says Prof Lal, quoting from the
Bhagavad Gita, "There is no purifier like knowledge in this world."
According to Pavan Mandhani, Founder and CEO of Mobifusion, by releasing this
on Vodafone Essar, millions of wireless users now can access the Holy Bhagvad
Gita instantly on their cell phones. "With our built-in simple search engine,
they can instantly access slokas that are relevant to a particular situation.
We are working on a mobile audio version so users can listen to the beauty of
the works as well."
About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion
provides cellular operators and carriers, publishers and content
providers with a rich new channel for customer acquisition
and loyalty, and service upsells. Mobifusion products are sold through
wireless carriers and online retailers worldwide. For more information,
visit
www.mobifusion.com.
US Editors Note:
Janmashtami is the birthday of Lord Krishna, the
re-incarnation of Lord Vishnu, who gave the vital message of the Bhagwat Gita.
The festival of Janmashtam is now popularly celebrated outside of India due
largely to the extraordinary efforts of many Krishna-devotees and many Hindu
organizations
^^ TOP
Mobifusion Teams Up With World Book Bringing Top Titles To The World of Mobile
-- Plans already underway for unique children's and young adult mobile products
--
Fremont, CA, August 9, 2007 - Mobifusion, a U.S.-based pioneer
in the world of mobile media, today announced it has signed an agreement with
reference publishing giant World Book, resulting in a new array of top-selling
titles for the mobile user. The companies plan to work together to bring a
variety of mobile products designed exclusively for the next generation of
mobile users - children and young adults.
"World Book has a vast database of materials from the nation's top-selling
reference titles to value-added offerings that will make ideal mobile products
for this information-hungry age group," said Pavan Mandhani, Founder and CEO of
Mobifusion. "Our innovative technology perfectly matches World Book's desires
to bring their wealth of information to the mobile user in a simple,
easy-to-use format that users of any age can easily access."
"We were attracted to Mobifusion for a variety of reasons, but most importantly
we were particularly impressed with the speed and simplicity with which
Mobifusion will be able to bring our works to market," said World Book
President Paul Gazzolo. "Also, Mobifusion's technology offers both scalability
and flexibility that allows them to easily update and add new information to
the mobile products, giving the user the most up-to-date content available."
According to Gazzolo, one of the first titles planned for release will be World
Book - All About Animals, a rich mobile product developed using content from
seven different World Book titles, animal illustrations for wallpaper options,
and animal trivia quizzes. "This is all designed to give the user an enriched,
custom and fun mobile experience."
Mandhani noted that World Book's strong brand recognition throughout the world,
will enable both companies to work together to create exciting and popular
mobile products and identify new markets outside of the U.S., such as Latin
America and others.
About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular
operators and carriers, publishers and content providers with a rich new
channel for customer acquisition and loyalty, and service upsells. Mobifusion
products are sold through wireless carriers and online retailers worldwide. For
more information, visit www.mobifusion.com
About World Book
World Book, Inc. sets the standard in publishing accurate, current, and
reliable reference and learning materials. Based in Chicago, World Book is
committed to creating products that meet the highest standards of editorial
excellence while leveraging the advantages of digital delivery. This commitment
has resulted in a wide range of products including the number-one selling The
World Book Encyclopedia, and such leading digital products as the World Book
Online Reference Center, World Book Kids, and the newly launched World Book
Advanced. World Book is a Scott Fetzer company, a subsidiary of Berkshire
Hathaway, Inc.
^^ TOP
Mobifusion Launches India's Most Popular Chef Sanjeev Kapoor to Millions of Users Through Hutchinson Essar
DELHI, INDIA & FREMONT, CA, July 19, 2007 -- Mobifusion
Inc., a global publisher of mobile applications and technology, today announced
it has launched India's most recognized Chef and host of Khana Khazana, Sanjeev
Kapoor's "Anytime Temptations" as downloadable recipe book available via your
mobile handset. To address the growing need for interactive and useful mobile
content in India and abroad Mobifusion teamed up with Hutchison Essar, recently
acquired by Vodafone to bring you mobile content on the go. Being the pioneer
in creating such mobile technology Mobifusion has made the mobile phone more
useful than ever before. Coupled with Hutch-Essar's loyal customer following
and Mobifusion's cutting edge technology reaching out the targeted market will
be more cost-effective than ever.
"The mobile content business is booming with content of all sorts. We wanted to
develop innovative products that appeal to the youth and also resonate well
with parents," said Prashant Gupta, Managing Director of Mobifusion's India
center. Chef Kapoor, renowned for the range and diversity of his cooking, will
now be recognized in the mobile content world as "Any Time Temptations" is
released for the first time on a mobile device. "We are excited to work with
Indian icons like Chef Kapoor and be able to make this work accessible to the
entire nation," said Pavan Mandhani founder and CEO of Mobifusion Inc. "I am
excited that Mobifusion is taking my work to the third screen - the cell
phone," says Mr. Kapoor.
Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular
operators, carriers, publishers and content providers with a rich new channel
for customer acquisition, customer loyalty, and service up sells. Mobifusion's
patented m-Publishing provides a unique advantage in the development of
brand-name mobile content, delivering a rich and rewarding consumer experience
across a wide variety of cell phones and handsets. Mobifusion products are sold
through wireless carriers, various online retailers and www.pocketdirectory.com
Mobifusion's own retail website. For more information please, visit
www.mobifusion.com.
Popular Prakashan Publisher of "Any Ttime Temptations"
Popular Prakashan has published over 1,000 titles in English and over 900
titles in Marathi. The company also publishes in Kannada, Hindi, Bengali, and
Konkani. Concentrating mainly on fiction, drama, literary criticism and poetry,
in the field of Marathi publishing, Popular Prakashan has pioneered the rise of
a new generation of award-winning writers. Information is available at
www.popularprakashan.com.
^^ TOP
Mumbai
and Fremont, CA, July 10, 2007 -
Vodafone Essar , one of India's leading telecom
service providers, along with
Mobifusion, a pioneer in the world
of mobile media, introduced a new mobile product from the editorsof
Encyclopaedia Britannica, Britannica Concise Encyclopaedia. The Britannica
Concise Encyclopaedia will be available for the first time in India exclusively
to Vodafone Essar Phones subscribers. The service features an easy-to-use tool
to research history, art, entertainment, politics, sports and a host of other
topics all from the Vodafone Essar phone. With this service, Vodafone Essar
aims to provide greater convenience to its subscribers with relevant mobile
content. The Britannica Concise Encyclopaedia is a huge reservoir of knowledge
and one of the world's most trusted reference works, and its concise edition is
an excellent source of overviews and quick facts on more than 25,000 topics.
Hutch subscribers will benefit immensely from this partnership.
Harit Nagpal, Director - Marketing and New Business Development,
Vodafone Essar, said, "Vodafone Essar has always focused on providing
convenience to subscribers at their fingertips. Britannica Concise
Encyclopaedia on Vodafone Essar phones introduces the concept of 'knowledge on
the go' and will greatly benefit those who need constant access to
information."
"The mobile phone has been playing an increasingly important role
in the way that people use content on-the-go," said Prashant Gupta, General
Manager of Mobifusion and Managing Director of Mobifusion's India Center.
"Indian consumers are increasingly demanding high quality content and by
offering some of the world's best-selling brands, Mobifusion is able to deliver
a mixed variety of applications to the Indian market at an affordable price."
About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion
provides cellular operators and carriers, publishers and content
providers with a rich new channel for customer acquisition
and loyalty, and service upsells. Mobifusion products are sold through
wireless carriers and online retailers worldwide. For more information,
visit
www.mobifusion.com.
About Vodafone Essar Limited
Vodafone Essar established its presence in India in 1994 by acquiring the
cellular license for Mumbai. It now has operations in 16 circles accounting for
70% of India's mobile customer base. With over 29.2 million customers, it is
one of India's most reputed telecom companies.
Vodafone Essar, under the Vodafone brand, over the years, has been
named the 'Most Respected Telecom Company', the 'Best Mobile Service in the
country', and the 'Most Creative and Most Effective Advertiser of the Year'.
Hutchison Essar is now part of Vodafone - the world's leading international
mobile communications company. Vodafone now has operations in 26 countries
across 5 continents and 36 partner networks with about 225 million
proportionate customers worldwide. Vodafone has tied up with Essar as its
principal joint venture partner for the Indian operation.
The
Essar Group is one of India's largest corporate houses with interests spanning
the manufacturing and service sectors like Steel, Oil & Gas, Power, Telecom
& BPO, Shipping & Logistics and Engineering & Constructions. The
Group has an asset base of over Rs.20 billion (US$ 4.4.billion) and employs
over 4000 people. www.hutch.in
About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. (www.britannica.com)
is a leader in reference and education publishing whose products can be found
in many media, from the Internet to cell phones to books. A pioneer in
electronic publishing since the early 1980s, the company still publishes the
32-volume Encyclopaedia Britannica, along with services such as Britannica
Online School Edition and new printed products such as Britannica Student
Encyclopedia, available for purchase at Britannica's online store (store.britannica.com).
Britannica's editorial operation is overseen by some of the world's most
distinguished scholars. The company makes its headquarters in Chicago.
^^ TOP
Mobifusion & ORG Partner with IMImobile
FREMONT, CALIFORNIA June, 2007 Telecom News- Mobifusion and
partner ORG Telecom, signed an agreement with IMImobile to provide content and
technology products to many of the leading mobile operators in India as well as
across the Middle East and South Asia.
Mobifusion, Inc., a global developer, publisher, distributor of mobile
applications and technologies, together with its business partner ORG Telecom,
a leading systems integrator of next generation technologies in Telecom/IT
converged domain, today announced they have signed an agreement with IMImobile,
a worldwide "end-to-end enabler" of Value Added Services to mobile subscribers,
through various operator sites. Through the new partnership with IMImobile, ORG
and Mobifusion will be providing content and technology products to many of the
leading mobile operators in India as well as across the Middle East and South
Asia.
"Mobifusion has a wide variety of mobile content and applications suitable for
the global market and by establishing this partnership, both companies are
poised to take advantage of one another's core strengths in order to most
effectively penetrate India's mobile content market," said Pradeep Rao, Vice
President, Content & Applications at IMImobile. "We are pleased to work
together with Mobifusion."
"Similar to Mobifusion, IMImobile has created its own technology platform which
allows them to offer value added services in a fast and cost effective manner,"
said Pavan Mandhani, president and CEO of Mobifusion. "We embraced the
opportunity to partner with such a reputable player in the Indian mobile market
as it allows us to quickly expand our business into this region by capitalizing
on their infrastructure. The end result is more value for the mobile user's
experience."
Mandhani believes that with the mobile phone playing an increasingly important
role in the way that people access information, partnering with companies such
as IMImobile not only provides more consumers with compelling content, but is
also one sure way to stay ahead in this fast growing market.
About Mobifusion
A pioneer in the emerging world ofmobilemedia, Mobifusion providescellular
operators and carriers, publishers and content providerswith arich newchannel
forcustomer acquisition and loyalty, and service upsells.Mobifusion is led by
an executive teamwith backgroundsin publishing,mobile marketingand software
development. Mobifusion products are sold through wireless carriers and online
retailers.For more information, visit www.mobifusion.com.
About ORG
ORG Telecom Ltd. is a 100% subsidiary of ORG Informatics Ltd. ORG is a solution
& service provider in converged space of Telecom & IT addressing
business needs of service providers and enterprise clients. ORG Telecoms',
business portfolio includes Content, VAS (Value added services), Billing &
OSS, VSAT, and Managed services. Led by a team with immense domestic and
international experience, ORG Telecom works as a partner and strives to break
away from traditional client-vendor relationship since ORG Telecom believes in
the philosophy of growing together. For more information, visit
www.orgltd.com.
About IMImobile
IMImobile (www.imimobile.com) is a
next-generation end-to-end enabler of Mobile Value Added Services (VAS) for
Mobile Operators, Media Companies and Enterprises. It has developed a
proprietary suite of robust core VAS platform messaging gateways, a service
delivery platform and a content management system called DaVinci that it
deploys on a managed services model across the globe. It has also built a host
of client and server-side applications including portals and storefronts. It is
one of the leading content aggregators in Asia, having assembled a library of
high-quality content from 220 diverse sources. IMImobile has a global presence
across India, Europe, Latin America, Caribbean Islands, Middle East and Africa
and is equipped to deliver and manage mobile applications and services anywhere
in the world.
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Mobifusion Secures More Than $3 Million In Series A Funding
-- Round of financing enables company to expand globally, delivering more
mobile content
(PRLEAP.COM) FREMONT, CA, March 15, 2007 - Mobifusion, Inc., a
global developer, publisher and distributor of mobile applications and
technologies, has announced that it closed $3.1 million in Series A financing
in 2006 from Emergic Ventures, Ingram Digital Group, Global Asia Partners and a
major telecom company based in India. The funds will be used by the company to
support sales and marketing initiatives, R&D operations to enhance product
development while building on their innovative patented technologies and
award-winning mobile content products.
As part of the investment, Mobifusion appointed two members to its board of
directors: Ajoy Khanderia of Global Asia Partners
and Mike Lovett of Ingram Digital Group.
"This round of financing marks a significant milestone for Mobifusion at a time
when the mobile content market is experiencing tremendous growth," said Pavan
Mandhani, president and CEO of Mobifusion. "We believe there's a strong demand
for premium mobile content that is easy-to-access, reliable and affordable and
intend to use these funds to further grow our business."
"Mobifusion is clearly establishing itself as a leading mobile content
provider," said Lovett of Ingram Digital Group. "In a very short time,
Mobifusion has not only built great momentum with a strong founding team and
vast network of strategic partners, but has also demonstrated its leadership
and innovation potential through the development of their patent-pending
m-Publishing Platform. We look forward to participating in the company's
continued progress."
According to Ajoy Khanderia of Global Asia Partners, Mobifusion is attaining a
long-term leadership position in the mobile content market. "It's an ideal fit
with our growing venture portfolio and we're excited to be a part of
Mobifusion's promising future," added Khanderia.
About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular
operators and carriers, publishers and content providers with a rich new
channel for customer acquisition and loyalty, and service upsells. Mobifusion
is led by an executive team with backgrounds in publishing, mobile marketing
and software development. Mobifusion products are sold through wireless
carriers and online retailers. For more information, visit www.mobifusion.com.
About This Release
If you have any questions regarding information in these press releases please
contact the organization listed in the press release. Issuers of press releases
and not PR Leap are solely responsible for the accuracy of the content.
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Mobifusion Establishes and Expands India-based Operations
(PRLEAP.COM)
DELHI, INDIA & FREMONT, CA, March 2007 - Mobifusion, Inc., a
global developer, publisher and distributor of mobile applications and
technologies, today announced the establishment and expansion of its Delhi,
India office that focuses on product development and engineering for the
company's mobile content portfolio.
Mobifusion has been rapidly expanding its presence in India over the past six
months, growing its headcount more than 2000% from one employee in August 2006
to a current staff of 25. The company plans to double in employee size by the
end of 2007. To support this growth, Mobifusion also announced it has promoted
Prashant Gupta to Managing Director of Mobifusion's India Center.
"Mobifusion is committed to building a strong Indian presence and believes that
expansion of operations is just the beginning," said Pavan Mandhani, president
and CEO of Mobifusion. "Prashant Gupta will play a key role in not only the
management of our talented employee pool, but also will be instrumental in
overseeing content production and platform development that will contribute to
the overall growth of our global business."
According to Gupta, India has quickly emerged as one of the world's major
telecom markets. "Mobifusion was quick to learn that it must leverage the
product development and engineering talent India has to offer," said Gupta. "I
am excited about the opportunities we have in India and believe that by
expanding our operations here, we can further enhance our market position
across Asia which will benefit our mobile content retail partners, wireless
operators and customers tremendously."
Prior to joining Mobifusion as a Director of Product Management, Gupta served as
RAZR Maxx Product Manager for Motorola. Gupta holds an M.B.A. from Northwestern
University's Kellogg School of Management.
About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular
operators and carriers, publishers and content providers with a rich new
channel for customer acquisition and loyalty, and service upsells. Mobifusion
is led by an executive team with backgrounds in publishing, mobile marketing
and software development. Mobifusion products are sold through wireless
carriers and online retailers. For more information, visit www.mobifusion.com
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Mobifusion, Inc. Signs Worldwide Sales and Distribution Deal with Raspberry Software Limited
-- First product to provide seamless connection between Smartphones and PCs --
FREMONT,
CA, February 6, 2007 - Mobifusion, Inc., a global developer,
publisher and distributor of mobile applications and technologies, announced
today that it has begun selling UK-based Raspberry Software Limited's
award-winning True Connect Pro, the first in a line of products to be offered
from Mobifusion as part of the new sales and distribution agreement between the
two companies.
"Raspberry Software's True Connect represents a strategic opportunity for
Mobifusion to bring award-winning products for handheld devices to market,
making the Pocket PC or Smartphone consumer experience more satisfying and
efficient," said Pavan Mandhani, founder and CEO of Mobifusion.
True Connect is a unique product that allows mobile content users to use the
mouse and keyboard of their PC to directly control the applications and data
loaded on their handheld device. Control is initiated by simply moving the
mouse cursor off the PC monitor, onto the connected mobile device screen, the
same way a PC is operated.
According to Simon Hopper, director at Raspberry Software, True Connect users
will be able to initiate hands-free calls, cut and paste text between their
handheld device and the PC, and configure the device, just by using a PC mouse
and keyboard. "Many Smartphone owners are a bit intimidated by all the new
features and menus and are looking for ways to simplify the use of their
device. True Connect makes it easy for them to enjoy their Smartphone features
with the comfort of a PC interface and access, thereby gaining more from their
investment in their Windows Mobile device," said Hopper noting the product is
even Microsoft Mobile2Market certified.
True Connect Pro retails for $29.99 and a Lite version for $14.99 is also
available. For the month of February, True Connect will be available
exclusively from Motricity at www.pocketgear.com,
www.smartphone.net and
www.mobile2day.de. While terms of the deal were not disclosed, Mandhani
said that additional Raspberry Software products will become available
throughout the year.
About Raspberry Software
Raspberry Software Limited is a company dedicated to implementing the best
end-user and business focused products on the Windows Mobile platform. The
company was formed in Ipswich, UK, in July 2004. For more information please
visit www.raspberrysoftware.com.
About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular
operators and carriers, publishers and content providers with a rich new
channel for customer acquisition and loyalty, and service upsells. Mobifusion
is led by an executive team with backgrounds in publishing, mobile marketing
and software development. Mobifusion products are sold through wireless
carriers and online retailers. For more information, visit
www.mobifusion.com.
Media Contact:
Mobifusion, Inc.
Sherri Pfefer
954-651-3505
sherri@brainstorm2go.com
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FREMONT, CA, January 15, 2007 -- Mobifusion, Inc., a global
developer, publisher and distributor of mobile applications and technologies,
announced today the completion of the acquisition of Town Compass®. A
Seattle-based publisher of mobile reference content for handheld devices and
smartphones, Town Compass® is the developer of DataViewerTM, a patented
software platform and PocketDirectory.com® , one of the nation's leading mobile
products distribution sites.
The deal provides for Mobifusion to combine all Town Compass® mobile content
titles and software applications with its own catalog. Through the acquisition,
key staff, partnerships and intellectual property of both companies will be
integrated, forming one of the strongest mobile publishing platforms in the
industry.
"Town Compass® has already established an important name in mobile publishing
through its group of branded reference, classic literature and
information-based mobile content products and we intend to capitalize on their
success and take it to the next level " said Pavan Mandhani, founder & CEO
of Mobifusion. "We're already working on enhancing publishing features,
upgrades to their DataViewer platform, and will continue with global expansion
for its brands, technologies and customers."
"We are very pleased to be joining the Mobifusion team at this particular stage
in the evolution of the mobile content market. Our synergies are strong and
together we can leverage next-generation mobile software and global
distribution to continue to deliver award-winning content titles and
applications to the mobile community," said Robert Usibelli, co-founder &
managing partner of Town Compass®, LLC.
About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion transforms branded
content into a unique experience designed for the cell phone user. Mobifusion
provides cellular operators and carriers, publishers and content providers with
a rich new channel for customer acquisition and loyalty, and service upsells.
Mobifusion is led by an executive team with backgrounds in publishing, mobile
marketing and software development. Mobifusion products are sold through
wireless carriers and online retailers starting at $0.99 per month. For more
information, visit www.mobifusion.com.
About Town Compass®
Town Compass®, LLC is a leading software development and content management
services company that publishes mobile reference content for delivery to
handheld devices and smartphones utilizing its patented DataViewer software
platform and PocketDirectory.com® distribution site. The company was founded in
1999 and is based in Seattle, Washington.
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Mobifusion Brings Iraq Study Group Report to the Mobile Phone in an Industry First
FREMONT, CA, December 13, 2006 -- Mobifusion, an emerging
leader in mobile media that supplies premium products to mobile consumers
worldwide, announced the availability of the Iraq Study Group Report: The Way
Forward - A New Approach for download onto mobile devices. The mobile version
of the much-anticipated Report, which rocked The White House late last week, is
offered on www.mobifusion.com and other mobile content retailers.
"Bringing the Iraq Study Group Report to the mobile community so quickly is a
breakthrough not only for the cell phone digerati, but also for mobile
consumers throughout the country" said Alok Singhania, executive vice president
of Mobifusion. "With Mobifusion's advanced technology, we were able to rapidly
deliver the full version of this crucial report, giving us the opportunity to
contribute to what we believe is the beginning of mobile journalism."
The Iraq Study Group Report, led by James A. Baker III, ma |